Thinking Outside the 'Big Box'
A Small Business with a Big Heart Sweetest Whimsy is, by design, a small, one-woman business. I am Sweetest Whimsy! For 8 years, I created custom cakes and catered intimate get-togethers, working by myself with very, very occasional help from some trusted colleagues and friends when the occasion called for it. When I decided to offer personalized invitations and gifts in 2006, it was something else I could do all on my own from my home-based office, while at the same time keeping my family my #1 priority. I sometimes cringe whenever I walk through huge discount warehouse stores and see the rows of cheap and enormous cakes and desserts churned out on a daily basis. I laugh when a potential customer asks if I can make a similar cake to feed 50 people for $15. No, I can't actually, because I don't have 40 such cakes in the freezer, baked several months ago, just waiting to be decorated with an industrial-size tub of frosting! I can, however, create a one-of-a- kind, made-from-s...